Testimonial WONDR: More Inflow and Insight through Smart Visitor Data in Retail

Thanks to solutions from The Retail Factory (TRF), WONDR gets a clear picture of the number of customers entering the store as well as the total audience in and around the location via a digital visitor counting system. Based on unique and GDPR-proof measurement data, the team accurately analyzes visitor flows, and knows exactly when the store is busy or when many passers-by pass by without stepping inside.

By measuring and counting this visitor data, WONDR can make smart decisions about opening hours, team staffing and local communications. In this way, they improve the customer experience, increase the inflow and extend the average length of stay of their customers.

TRF's technology for customer counting in retail and shopping centers not only provides insight in the moment, but also helps detect trends and measure the efficiency of campaigns. Store traffic counting thus becomes a crucial part of their growth strategy.

WONDR is thus taking the step from gut feeling to data-driven retail. Thanks to clear insights into customer flows and audience measurements, they can make targeted adjustments and get the most out of every shopping moment.

The brand proves that even any retailer with a clear mission can grow by using smart technology such as a digital customer counter and accurate visitor analysis. By doing so, they not only create a more efficient operation, but also a better overall experience for every customer.

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