Testimonial PinkGellac: Data-driven Growth and Customer Experience in the Beauty Sector

In this video, we share how PinkGellac, a fast-growing beauty brand with 12 stores, is harnessing the power of "Footfall Intelligence" to optimize both online and offline customer experiences.
Thanks to the expertise of The Retail Factory (TRF), PinkGellac can analyze customer behavior in and around their stores in a GDPR-proof manner. These valuable insights enable them to respond to customer needs and provide a premium shopping experience.

By using our advanced visitor analytics and foot traffic technologies, PinkGellac can precisely measure whether customers are sufficiently triggered to enter the store and how long they stay there.
This makes them a perfect example of a successful data-driven retailer.

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