Data-driven Optimization of Shopping Centers at Shopping Capellen

In this video, The RetailFactory takes you to Shopping Capellen in Luxembourg, where we demonstrate how our smart sensors collect real-time data on visitor flows, vehicle movements and shopping behavior for PATRIZIA SE- fully GDPR compliant. This advanced technology measures the number of visitors per store, the use of elevators, escalators and stairs, and records vehicle movements, visitor frequency and average dwell time using ANPR technology. In addition, we measure the performance of different zones within the shopping center.

The collected data is presented in a personalized and easy-to-use data portal, allowing you to perform quick and detailed analysis. This enables malls and other locations to improve the customer experience, optimize marketing strategies and make data-driven decisions for growth. Watch the video to discover how our solutions help improve mall performance and optimize the overall customer experience.

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