Testimonial City of Halle: Smart City Development with Data-Driven Insights

In this video you will discover how the city of Halle collaborates with The Retail Factory (TRF) to strengthen urban policy with smart data technology.
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As a progressive city, Halle uses 'Footfall Intelligence' to analyze visitor flows and citizen behavior in a GDPR-proof manner.
Thanks to advanced sensors placed at strategic locations in the city, Halle gains insight into how long visitors stay, which zones they enter most often and whether promotions such as events, free parking or animation campaigns are effective.

With these insights, the city can not only evaluate the impact of policy measures, but also make informed choices for future initiatives.
In this way, data contributes to a lively shopping street, strong catering zones and a safe public space.
With this approach, the city of Halle shows how local authorities can use data-driven innovation to create a dynamic and attractive city centre.

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